My boss then said something that has stuck with me and guided much of my work as a content specialist. She said that while my creativity may be admirable, it wasn’t strategic.
A recent post in smashing magazine by Allie Gray, that a lot of the members might really like to check out.
Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.
Check out the full article at: http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
0 comments:
Post a Comment