"That's right. No one really cares what you had for lunch but they might care about the new product you are selling. Hear how you can use Twitter, LinkedIn, Facebook and other social media to support your business objectives.
Mass Innovation Nights is a monthly product launch party and networking event. Every month, companies bring 10 new products to a live event and the social media community
turns out to blog, tweet, post videos, pictures and otherwise increase new product buzz. In a single night, this method can help foster important connections and generate significant website traffic and even leads.
As the co-founder of Mass Innovation Nights, Bobbie Carlton has helped approximately 250 companies launch their products using social media in the last two years. Bobbie (@BobbieC and @MassInno on Twitter) is an experienced marketing, social media marketing and PR executive who headed global PR for large software companies like Cognos and PTC and has worked with dozens of companies to launch new products over the past 25+ years. Her specialty is getting the most bang for the buck, something important to young companies. Carlton PR & Marketing offers a wide array of marketing services -- public relations, marketing and social media marketing -- implementation, strategy and planning, as well as marketing coaching services.
The Presentation slide show can be seen in the groups meetup site at:
http://www.meetup.com/Boston-WebsiteSpark-Group/files/
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